A brand identity is much more than just a logo and color palette, it’s what sets an organization, person, product or service apart. Our branding work is always process-driven – and not just any process. It’s the same process used to craft the biggest and best brands in the world. While some companies will claim to have a “proprietary” brand building process, ours is tried-and-true.

 

Research & Discovery

We start by rolling up our sleeves and delving deeply into what makes your organization stand apart – your history, challenges, competition, audience, and opportunities. We want to know where you come from, where you are, and where you want to be tomorrow. We put ourselves in your team's shoes, sit with your customers and analyze your competitors, all to arm our team with the information to build a powerful, unique brand.
 

Strategic Brief & Creative Design
 

With the necessary research and knowledge intact, we can begin to develop a branding brief that outlines the target audience and their motivations, a brand’s unique selling proposition (USP), support for that position, tone and any other input that is critical for developing the brand. Our creative team uses this as a reference to develop the elements that comprise the brand.
 

Brand Implementation & Stewardship
 

Our work doesn’t stop when a brand is established. We constantly work to ensure a brand is properly implemented throughout all marketing materials in a way that the integrity of a brand is maintained.